November 2013 Newsletter

Chris Farrance

Chris Farrance

01 November 2013

How sustainable is your business in the Digital Economy?

We’re reading daily now about the improving state of the UK economy – although there’s a studious avoidance of the term ‘green shoots’! Improving business prospects may lessen the pain that many businesses have been enduring since the recession hit. But, the trading environment today is significantly different from that of a few years ago and disturbingly there’s no guarantee that what worked for your business in the past will work going forward.

Here’s what you need to be thinking about:

  1. Your Customers are Taking Control
    Do you really understand how your customers buy from you today?
  2. Conventional Businesses are Failing
    Is there a risk that you’ll be cut out of the Supply Chain?
  3. Social Media is Here to Stay
    Do you know what your staff are doing in the Social Media space?
  4. The Marketplace is now Global
    So do you know who your competitors are and what are they really doing?
  5. New Game New Rules
    Have you got a Digital Mindset  – Open, Random & Supportive?

How many questions did you answer ‘Yes’ to? If you’re serious about unlocking the full potential of your business int he Digital Economy then let’s have that conversation now!

Try the Leadors indicator test –  let me know how you get on!